Aboitiz’s Green Fashion Revolution: An Environmental Movement Through Green Fashion Piece By Young Cebuanos.

Clothing As Basic Needs

Clothing is one of the basic commodities that we need everyday like food and shelter. Nowadays, we purchased most of the clothing products like shirts, jeans, and accessories. That’s why the fashion industry is in demand in every generation and occasion as well. It is considered as our mainstream to have a better look and nice appearance.

A Sustainable Clothing Needs

There are factors that we need to decrease our clothing needs due to the environmental issues such as solid waste from used clothing, toxic from clothing materials like jeans and fabrics, and the ranging trade of used clothes from other countries that we saw in the marketplace like Ukay-ukay. To address this issue; we need to reduce our clothing needs, reused our clothes and recycle old clothes through creativity and innovation: to create a sustainable clothing needs.

A Green Fashion Revolution by Aboitiz Foundation

Aboitiz Foundation is taking its support for the environment by bringing a fashion runway with Aboitiz Green Fashion Revolution 2017 and incidentally takes place on the National Day for Youth in Climate Action.

Image Source: https://www.facebook.com/aboitizfoundation/photos/a.190529281009232.52410.188953637833463/1601716246557188/?type=3

This fashion runaway aims to convey the importance of urgent action on environmental issues like climate change and waste management by promoting youth initiatives on this issue through their ideas, creativity, and innovation to save the mother earth.

This year’s Aboitiz GFR Cebu will feature an esteem of judges encompass of TV personalities and resource allocation oriented CORA Foundation members, Antoinette Taus and Alex Godinez;  Jess Ouano of Anthill Fabric Gallery, Ben Gomo of the Philippine Fiber Industry Development Authority; and Dave Devilles of Aboitiz Equity Ventures, Inc.

The Edge of Green Fashion Revolution For Students and Society.

The Aboitiz Green Fashion Revolution becomes an annual favorite among the college and university fashion circuit, most especially for students who’re interested in fashion design, to create clothing, footwear, and accessories that made of recycled materials and highlights the global campaign for the environment, the 3R’s – Reduce, Reuse, and Recycle. This a part of Aboitiz Group’s Race to Race 2.0 Program that promotes creative and innovative recycling of waste materials. This is a project that Aboitiz Group repurposed their waste materials from their various business units and it was successfully implemented since 2011. From that moment, Green Fashion Revolution was given a Silver Stevie Award last year 2016 for the category of Communications / Public Relations Campaign of the Year-Sponsorship at the Stevie Awards.

The 2017 Green Fashion Revolution

The 2017 Green Fashion Revolution bannered the theme “Life Flourishing on Land and in Water”, which compete with the different schools in Cebu from Fashion Institute of  the Philippines Cebu Branch, St. Theresa’s College of Cebu, Cebu Technological University – Argao Campus, Cebu Institute of Technology – University, and University of the Philippines – Cebu. The fashion runaway event was held last 25th of November 2017 at SM City Cebu Trade Hall 1 and 2 in Cebu City and attended by many supporters and business & media partners.

Green Fashion Revolution Entries

Fashion Institute of the  Philippines – Cebu, “Kulay Ng Pintura”

Their fashion piece is inspired by Fernando Amorsolo, a Filipino Painter. They used recycled materials from old textile, local fabrics, and canvas.

University of the Philippines – Cebu, “Suprimiento”.

UP Cebu’s high-end fashion piece is inspired by a famous Mexican artist, Frida Kahlo, which is very significant to a diverse culture of artistry and self-expression. They used recycled materials from wood scraps from UP Fablab, old fabrics, abaca, and a dried plants for accessories.


Cebu Technological University – Argao Campus, “Lindog”.

CTU – Argao’s piece is inspired by a Philippine mythology, “Maria Cacao”, which is a goddess from a mountain, Mount Lantoy, in Argao, Cebu. They used recycled materials from scrap materials, old fabrics and other solid waste materials.


Cebu Insitute of Technology – University, “Flowers In Oasis”.

Their fashion piece is inspired by this year Green Fashion Revolution theme, Life Flourishing on Land and in Water, which portrays a story sequel of a climate change and how the forces of nature, both land and water, can flourish life.


St. Theresa’s College of Cebu, “Sette Mari”.

STCC’s piece is a campaign for recycling denim clothes in order to reduce toxic waste on our planet. About 80% of toxins from clothing materials can contribute a negative effect on our environment.

The story of Sinbad is their inspiration for their fashion piece.

The 2017 GRF Winners

Special Awards

People’s Choice Award – Cebu Institute of Technology – University

Best Clothing Design – University of the Philippines Cebu.

Best Accessories Design – University of the Philippines Cebu.

Best Bag Design – University of the Philippines Cebu.

Best Footwear Design – University of the Philippines Cebu.

Aboitiz GRF 2017 Winners

2nd Runner-Up – Cebu Technological University – Argao.

1st Runner-Up – Fashion Institute of the Philippines – Cebu.

Aboitiz Green Fashion Revolution 2017 Champion – University of the Philippines Cebu.

Content Creator & Illustrator from Cebu, Philippines.


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