The month of July is known for “Denim Month”, which most fashion events for this month are focused on denim clothing such as jeans, jackets, and sort of clothing RTW (Ready-to-Wear) clothing made of sturdy cotton. As the fashion industry evolving, more fashion designers are now innovating by putting a specific theme or inspiration and great solutions on how making a sustainable fashion for everyone. Speaking of inspiration, the SM Seaside City Cebu hosted a fashion show called “DENIM ACADEMY” last July 31, 2019, at the Mountain Wing Atrium of SM Seaside City Cebu.

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The runway show featured the Denim Collab-Creations of the Top Denim Brands that can be found in SM Seaside City by the 36 Student designers from Cebu’s Top Design Schools and 5 Young Designers. It was great seeing those incredible fashion collections in different themes and styles.

The Cebu Insititute of Technology – University featured its artistic fashion collection for American Eagle Outfitters.

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The School of Design Plus Communication featured an incredible fashion collection using plastic materials for Dickies.

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The Fashion Insititute of the Philippines featured a kimono-inspired collection for Forever 21. 

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The University of San Carlos showcased their rock rebel themed fashion piece for Guess.

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The Fashion Insititute for Design and Arts featured a classic fashion collection for The SM Store. 

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Also, Cebu’s young Fashion designers had their finale by showcasing their own fashion design for Levis. 

Celine Borromeo

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Mark Castro

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Rei Antoni Escario

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Pinky Magalona

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Mike Yapching

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The event was ended with the full bloom of different fashion collections and of course a special walk for the young designers.

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It was a very successful event for SM Seaside City Cebu. A big kudos to the young fashion designers of Cebu who participated in the runaway. The fashion industry of Cebu is now growing because of our innovative ideas that can help to produce world-class fashion designs by our local talents. I am looking forward to more events that can give me ideas on how to make sustainable projects in the future.

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